Benedikt Luft is a Frankfurt-based graphic designer and Illustrator. He was born in Fulda (Germany) in 1988 and studied communication design in Wiesbaden where he gained a Bachelor of Arts. Before ending his BA he had a six-month internship at HORT working as an illustrator for several clients. This has been a great push to his intention of deepening communication design as a discipline. The most interesting thing that Benedikt Luft gained at HORT was the opportunity to experiment with many new techniques and styles, a thing we may currently notice in his artworks. He gets inspiration from everything around him, being one of those creatives with the tendency of letting his brain flow without filters.
Luft’s recent project LAZY shows the combination of graphic design and illustration into a series of posters for some parties taking place in Frankfurt each summer since ten years, for which Benedickte produced creatives for the last three years.
His latest identity for LAZY showcases the joyful nature, both literal as for the actual green oasis surrounding and joyful as for the dancing and drinking core of the event. Every year he has fun interpreting and developing new concepts. For 2018 he was looking for an outstanding identity, something more recognizable, with a positive look, focusing on animals, plants, and musical instruments, processed through the use of shapes, typography, and the chosen color palette. Colors are as a matter of fact and especially for the main poster, been chosen to depict the event’s outside location, from the blue water and the warm reds of the sunset to the light yellows of a sunrise as the party will end early in the morning. All the other poster’s declinations will express the fact each event will be unique, and every poster adaptation, as for horizontal, vertical or banners, will all have a different readability to enhance the variety of the happenings.
To know more about Benedikt Luft’s work, go here.
