About Soo-Jin Lee
Soo-Jin Lee (SooJin) is an independent Graphic Designer from Seoul, South Korea. She lived in the US for five years studying at the California Institute of the Arts, where she gained a BFA in Graphic Design in 2016.
SooJin likes to explore digital arts, and her technique keens towards both digital and physical experiences. But let’s better understand what this means. She mainly uses Adobe Illustrator and sometimes Photoshop to finalize her artworks. Currently, she is also studying the idea to deepen cinema4D for 3D object elements to create better digital experiences.
Hello Soojin, Where have you grown up?
I was born and raised in Seoul, South Korea. I lived in America for 5 years, a mix of college and work.
Can you please provide a brief description of what you do or some information about your technique?
I usually use Adobe Illustrator and sometimes Photoshop. But off late, I am trying to also work with Cinema4D for 3d object elements to create better digital experiences.
What inspires you to create art?
I wanted to reimagine our surroundings and approach them with an anti-capitalist lens.
This was the reason I started the self-initiated project, Replica. The idea behind the project was that signs, labels and banners from mundane life can be reinterpreted, and made into memes (partially) through mischievous visual alterations.
How is your day-to-day working process?
Currently, I am working as a freelance designer. The scope of my work is kinda varied from
marketing to illustration for various brands. The marketing aspect, usually includes creating a business pitch deck and social media collaterals. Occasionally, I work on web or app design.
How long have you been working in this field?
I have been working as a freelance designer after a few internships during academic and graduation. So it has been about 3 years.
Which artists have had the greatest influence on your work?
I would love to choose Tim and Eric, an American comedy duo and creators. They inspired me with their absurdist sense of humor and satire and retro aesthetic on their shows they have created.
What inspires your practice outside of visual arts?
Weirdly, I get inspired by street and building signs and ads. And sometimes memes using these signs and symbols. I get an idea and create a design piece from them by visualizing with a bit of nihilism and a sarcastic view.
How would you like people to engage with your work?
I want viewers to feel intrigued by my work, finding similarness and differences from their
daily objects. And at the same time, I hope they induce conflict with what they used to seeing.
Where do you see yourself in the future?
I wish to grow and develop myself more as an independent and multidisciplinary designer.
So I hope to deliver and create digital and physical interactive experiences.
SooJin is currently working as a freelance Graphic Designer for various brands, with a specialty in Illustration Marketing. As marketing material requests usually include creating a business pitch deck and social media collaterals, she also occasionally work with web or app design.
To know more about her, go here.
Or follow Soo-Jin Lee on Instagram as @emptytacoshell
