HATTERN, which is a combination of Happy+Pattern, is a South Korean design brand that focuses on color shades and a combination of materials. They like to define beauty as something useful, as it serves to take a person’s breath away, so to get him close to its emotional side.
HATTERN’s Art Director Jae Yang (know as UMZIKIM) is currently working between Seoul and Milan.
At the MILAN DESIGN WEEK, 2017 they launched their first collection project named MELLOW, featured at the premier gallery of Rossana Orlandi.
MELLOW Collection is made of objects and everyday objects with the peculiarity of stimulating the sense of optic which directly responds to light. It gets great inspiration from the Art Print Impressionism movement of the late 19th century. This is visible in the Color Split method, also renowned as opposite colors. The collection comes in two versions, one transparent and another blurred one, to give two different feelings, as colors expressed and reflected through different materials give totally diverse tones and shades. The pieces main attraction lies indeed in the unique reflections effects.
Click here to know more about HATTERN.
All images via this link.
