FOTOFEVER PARIS 2022
Where: Bastille Design Center
When: Feb 10-13 2022
About Fotofever
Fotofever Paris welcomes 80 to 100 galleries and publishers from 20 countries each year.
Since 2011, Fotofever has been the destination for discovering and collecting contemporary photography.
Through several events in Paris and Arles, Fotofever offers a springboard to emerging talents worldwide, with an innovative, accessible, and committed approach to the art collection.
Start to collect is an initiative to encourage first-time buyers while introducing new artists to established collectors.
Cécile Schall is an entrepreneur, founder, and director of this international photographic art fair. She aims at fulfilling the wishes of all its audiences under the signs of hope, sincerity, and wonder.
Fotofever 2022 takes place in a magical new location. Bastille Design Center, a former industrial and intimate site host the festival from 10 to 13 February 2022.
The event culminates in a delightfully creative communication campaign by Glory Paris x Adopte, in a nod to the period, the day before Valentine’s Day.
Coup de foudre at Fotofever: an operation in partnership with a dating platform. It will submit a selection of works to the vote of its members, with the winning couple receiving a candlelit dinner in front of the work of love at first sight, at the heart of Fotofever.
The “Start to Collect” concept displays its original vocation: “to promote photography as a work of art, to allow the general public, whether layman or expert, to dare to start or enrich their collection thanks to displayed prices and a selection of works at less than 1000 euros while opening up to young artists and galleries”. This desire to democratize is even more evident in the 2022 edition, which breaks its standard format.
Co-organized with 25 students from Icart, seven galleries will exhibit a free-standing scenography for more excellent proximity.
New modes of the collection, an NFT photo platform, and the first connected photographic frame will show this year.
A tribute to Roger Schall
An interactive, rich, and contemporary program that will also be the setting for a tribute to the photographer Roger Schall on two of the themes dear to him: fashion and Paris.
More than a duty to remember, his granddaughter intends to show that a 20th-century author can integrate into 21st-century technologies.
To enhance the value of this collection of 80,000 negatives, Cécile Schall has launched a call for contributions to digitize it.
