Hue&Eye recently had an exclusive interview with artist Hemaseh Manawi Rad. Keep reading to discover more about her and her body of work – which are of Persian origin, tell the story of the encounter between the cultures of the Middle East and the West.
Hello Hemaseh Manawi Rad! Where did you grow up, and where do you currently work and live?
I grew up in the Netherlands, in a village below Eindhoven. I currently live and work in Eindhoven.
When did you realize you wanted to become an artist, and what experiences led to that understanding?
Since childhood, I have been very creative and have always loved drawing. I fantasized about having a profession in which I could draw, such as an architect or fashion designer. As I grew older and had to choose further education, I picked graphic design.
Once I was at art school, this thought changed. In my first semester of study, we worked interdisciplinary, covering visual art and graphic design. I soon found out that I wanted to work in the visual direction and with my hands.
During the academy, I embarked on a journey of exploration, delving into various facets of fine art. This exploration led me to discover my unique handwriting, which defined my work.
Tell us about your technique and what motivates you to create art.
My work with textiles is deeply rooted in artistic exploration and personal experience. Inspired by the intricate patterns and vibrant colors of traditional Persian rugs, I wanted to reinterpret this heritage in my own way. This led me to create textile pieces that resemble Persian rugs but with a contemporary twist. They are stuffed with pillow filling and enriched with bold colors, patterns, and textures.
Beyond aesthetics, textiles drive me for their unpredictability. As a perfectionist, I’m drawn to the challenge of working with a material that resists complete control. Textiles force me to adapt, rethink my approach, and embrace unexpected results, making the creative process dynamic and full of surprises.
At the heart of my work is my cultural identity. Living between two cultures often feels like existing in a space that belongs to neither, an in-between state that can be difficult to articulate. Through my art, I navigate these emotions and stories, using textiles to express the nuances of belonging, displacement, and self-awareness.
What sets your work apart?
Its tactile nature and bold, unconventional aesthetic set my work apart. I use vibrant colors and patterns, sometimes bordering on kitsch, because I love experimenting with unexpected combinations. This playfulness gives my work a unique, dynamic energy.
At the same time, my art is deeply personal. Each piece tells a story rooted in my own experiences, whether drawn from memories, family stories, or moments of cultural reflection. This blend of texture, color, and storytelling makes my work visually impactful and emotionally resonant.
Which piece of your artwork best represents you?
All my pieces represent me because they are based on personal stories. Each piece is like sharing a fragment of my diary with the viewer.
If I had to choose one piece that best represents me right now, it would be Natural Habitat (2023). This piece shows a Persian leopard resting on a tapestry. Since I often incorporate leopard prints into my work, I loved the idea of depicting the animal itself. In this piece, its “natural habitat” is reimagined, set against bright pink fur and a shimmering green-blue jungle, blending the real and the surreal in a way that feels distinctly my own.
Who or what inspires your work?
Stories, memories, and family inspire my work, but I also draw much inspiration from TV and internet culture. Music is another significant influence. I’m fascinated by music videos, album covers, and song lyrics, all of which shape the visual language of my work. The way music combines sound, imagery, and emotion resonates deeply with me, and I love translating that energy into my art.
Is there anything outside of the arts that motivates you?
People in general, and human interaction in particular, really motivate me. I’m fascinated by the way we connect—how we communicate, share information, and create memories together. The dynamics of these big and small interactions constantly inspire me and find their way into my work.
How would you prefer people to interact with your work?
I hope people find a sense of recognition in my work. Whether it reminds them of their own memories or family stories. I love it when viewers share their thoughts about my work and experiences with me, as it creates a deeper connection and dialogue.
What advice would you give someone wishing to pursue a creative academic education?
It isn’t easy to advise because every artist follows their unique path, and that’s one of the beautiful things about being an artist. If I were to offer any advice, it would be to do what feels right for you. Be open to feedback, but don’t let it derail or shake your confidence. Trust your instincts and stay true to your creative journey.
Spread the word! Do you have anything exciting coming up?
I’m thrilled to announce that my work will be featured in an exciting duo exhibition at Art Rotterdam at the end of March! Galerie Bart will present pieces by Lawrence James Bailey and myself.
Go here to visit Hemaseh Manawi Rad website or follow Hemaseh Manawi Rad on Instagram >
